Marvel Pays Heavy Price for Comic-Con Sign | San Diego News

Marvel’s giant “Avengers: Doomsday” sign over San Diego’s Gaslamp Quarter cost their contractor $160,000 in fines after ignoring city warnings — part of new rules that now allow up to $10,000 daily penalties for unauthorized public advertising. Other studios like “The Walking Dead” and “The Vampire Lestat” also paid steep fines, with some viewing the costs as a necessary marketing expense. The city insists on safety and order during Comic-Con, even as pop culture giants push boundaries — reminding everyone that rules still apply, even at the biggest events. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/fca7e0984df5bff7