Marvel Studios and ILM Immersive Launch Interactive 'What If...?' Experience on Apple Vision Pro
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Marvel Studios and ILM Immersive are launching "What If...? – An Immersive Story," an interactive Disney+ Original story exclusive to Apple Vision Pro, expanding on the popular animated series "What If...?". This mixed reality app allows users to immerse themselves in the Marvel Universe, where they can interact with different realities and Marvel characters, learning mystic arts and managing the power of the Infinity Stones. The narrative-driven experience uses Apple's spatial computing to create realistic environments with stunning visuals and spatial audio, making participants feel as if they are part of the MCU. Directed by Dave Bushore and produced by Shereif M. Fattouh, the project features a creative team that includes writers David Dong and Phil McCarty and composer Laura Karpman, aiming to redefine immersive storytelling. More details about this groundbreaking experience are expected to be revealed soon.
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