Mary Higbe - In Your Pocket

In this episode, Buddy Broyles hosts Mary Higbe of In Your Pocket LinkedIn: https://www.linkedin.com/in/mary-higbe-6402a562/ Website: https://www.inyourpocketevents.com/ Summary: Mary Higbe, founder and CEO of "In Your Pocket," joins the Buddy Broyles podcast to discuss how her company helps businesses with event planning. She explains that they handle all logistical aspects of events, allowing businesses to focus on their core activities without worrying about details like setting up booths or ensuring everything is level. By managing events such as trade shows, client appreciation events, and employee recognition, "In Your Pocket" allows businesses to use their time and resources efficiently. Mary's company specializes in planning and executing events seamlessly, ensuring that the marketing team and other employees can stay focused on their primary responsibilities. Mary shares insights on the importance of events for businesses, noting that while events are crucial for client engagement and marketing, they often pull employees away from their regular tasks. "In Your Pocket" steps in to manage these events, ensuring everything runs smoothly and preventing communication breakdowns caused by diverted attention. The company works with small to medium-sized organizations, handling a variety of events while making sure that the logistics are covered and the client's team can shine. Mary emphasizes that their role is to manage all behind-the-scenes aspects, from ensuring advantageous booth placement at trade shows to creating memorable client appreciation events, all while maintaining a smooth operation and addressing any unforeseen issues promptly. Sponsors" Visual Learning Solutions stands out with its expertise in crafting immersive audio and video experiences. Their creative team, led by Buddy Broyles, has over 30 years of experience delivering dynamic internal training programs tailored to various industries. They ensure the audience receives a compelling message, promote brand awareness, and increase Return On Investment. They also excel in producing marketing content such as online videos, webcasts, podcasts, and live event production. Learn more at www.visuallearningsolutions.com    A happy brain spends money. Applied NeuroKnowledge specializes in brain-friendly marketing communication. Dr. AT Grant is a cognitive neuroscientist who has been vice president of 3 marketing research firms over the years. She translates scientific insights into practical strategies that resonate with target markets leading to increased revenue. She improves messaging to attract attention, communicate the benefits of the product, and successfully presents a call to action. Podcast services provided by Visual Learning Solutions, LLC https://visuallearningsolutions.com/ Recorded at the VLS Podcast Studio: https://caddooffices.com/