Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO

The Social Dilemma is a Netflix documentary "...that explores the dangerous human impact of social networking with tech experts sounding the alarm on their own creations." The film has been a popular hit and has motivated people to delete social media, turn off phone notifications, and has prompted many to re-evaluate their relationship with social media.   In this episode, Mary Kate Baumann, the Senior Marketing Strategist at GOAL ZERO shares her thoughts on the film and the questions she now asks herself both personally and professionally about the role social media plays in the outdoor industry.   Social media has undoubtedly been a helpful tool in marketing. But does it come with a cost to the consumer? Are brands responsible for this impact? How does it impact the places we love?   Follow Mary Kate and GOAL ZERO @goalzero @marryykate.ind   Produced by: Port Side Productions @backcountrymarketing @portsideproductions