EPISODE · Apr 16, 2026 · 3 MIN
Más allá del brief: las decisiones que construyen a la marca
from Soy.Marketing · host Jimena González
Las decisiones clave no están en el brief: se toman en la incertidumbre, entre prioridades, riesgo y presión, y son las que realmente construyen marca.
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Más allá del brief: las decisiones que construyen a la marca
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