Más allá del producto: el valor de una buena atención al cliente, con Eloy Pérez [361] episode artwork

EPISODE · Jun 9, 2025 · 1H 3M

Más allá del producto: el valor de una buena atención al cliente, con Eloy Pérez [361]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En este episodio hablamos con Eloy Pérez, Key Account Manager en Bolsalea, una empresa que ha convertido la atención al cliente en su mejor estrategia de fidelización. Con solo 7 personas en el equipo, Bolsalea factura un millón de euros al año apostando por la cercanía, la inclusión y el impacto social. Eloy nos cuenta cómo ofrecen atención en lengua de signos, por qué aún entrega pedidos en mano cuando algo falla y qué significa tratar a cada cliente como si fuera su propia abuela. Una conversación inspiradora sobre cómo humanizar la experiencia de compra en plena era digital.[Beloved sponsor] Oct8ne: tu solución de atención al cliente con chatbot en base a IA: https://oct8ne.com/es

En este episodio hablamos con Eloy Pérez, Key Account Manager en Bolsalea, una empresa que ha convertido la atención al cliente en su mejor estrategia de fidelización. Con solo 7 personas en el equipo, Bolsalea factura un millón de euros al año apostando por la cercanía, la inclusión y el impacto social. Eloy nos cuenta cómo ofrecen atención en lengua de signos, por qué aún entrega pedidos en mano cuando algo falla y qué significa tratar a cada cliente como si fuera su propia abuela. Una conversación inspiradora sobre cómo humanizar la experiencia de compra en plena era digital.[Beloved sponsor] Oct8ne: tu solución de atención al cliente con chatbot en base a IA: https://oct8ne.com/es

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Más allá del producto: el valor de una buena atención al cliente, con Eloy Pérez [361]

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How long is this episode of Marketing4eCommerce Podcast?

This episode is 1 hour and 3 minutes long.

When was this Marketing4eCommerce Podcast episode published?

This episode was published on June 9, 2025.

What is this episode about?

En este episodio hablamos con Eloy Pérez, Key Account Manager en Bolsalea, una empresa que ha convertido la atención al cliente en su mejor estrategia de fidelización. Con solo 7 personas en el equipo, Bolsalea factura un millón de euros al año...

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