Mascots, Marketing, and Making Moves

Community colleges play a critical role in America, but many struggle to tell their own story. This episode dives into how schools are using SEO, branding, and mobile-friendly marketing to reshape perceptions and connect with their communities. Guests from Iowa Lakes, Great Falls, and marketing firm TrendyMinds share insights on innovative strategies—including how a mascot helped one college rebrand. Listen in to hear how community colleges are changing the way they communicate. Show Links: The Social Media InstituteIowa Lakes "Get To It" CampaignMo the River Otter Steal These Strategies by Mary Laphen Pope