Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Mashreq Bank’s Suad Merchant explains how the bank’s long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech.

Episode metadata supplied by the publisher feed · Published Nov 29, 2024

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Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

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This episode is 25 minutes long.

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This episode was published on November 29, 2024.

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