Masked Rider Lands Top 10 Mascot Honor | Lubbock News

Texas Tech’s Masked Rider just soared to national fame, landing at 4 in USA Today’s Best College Mascot poll — the top live mascot and second-best in the Big 12. This iconic tradition, dating back to 1954, earned its spot through a blend of expert picks and fan votes, spotlighting its deep-rooted campus pride. For the 2026–27 season, the 65th Masked Rider will be Sofie Jones, a Houston native and rodeo rider with family ties to Tech, ready to carry on the legacy. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/edf945838981dd32