Mason Cole – Building for What’s Next

Camp Jennings sits down with Mason Cole, Head of Sales at Slip Robotics, to explore what’s really driving change in material handling and industrial automation. From selling complex technology with old-school persistence to Slip’s demo-first model that’s rewriting the sales playbook, Mason reveals how to move fast, stay simple, and deliver results in a high-stakes industry. He also breaks down the mindset behind Slip’s rapid growth, the value of competitive DNA in sales, and how authenticity still wins in an age of automation. Follow Mason on LinkedIn. Highlights: [02:00] Mason’s “blank check” vision for warehouse automation [05:00] Inside Slip Robotics’ 5-minute truck-loading robots [09:30] How athletic discipline translates into sales success [16:20] Why Slip’s demo-first model converts faster than paid pilots [24:40] How Slip tripled its team and revenue in just two years [28:50] “Get higher, faster” — Mason’s most important sales lesson [33:30] Why authenticity and persistence still beat automation in sales