Mason McMullin: Broken RevOps Playbook? Here's How to Fix It

What is your playbook? Is it a strategic weapon or another dusty checklist pretending to drive efficiency? Let's call it what it is: too many RevOps orgs are tangled up in a mess of inherited processes, outdated documentation, and "collaboration" that's really just chaos in disguise. Ghost SOPs, overlapping tools, five versions of the same workflow—no wonder teams are burned out and confused. If you haven't ruthlessly audited and eliminated the redundancies in your system, what exactly are you scaling? Inefficiency? Confusion? Burnout? Mason McMullin, VP of RevOps and Strategy, doesn't sugarcoat it: visibility is everything. If your processes aren't documented, shared, and owned, they might as well not exist. In his conversation with Dr. Amy Cook on Go To Market, Mason clarifies that real consolidation isn't about moving documents into one folder. It's about aligning OKRs, assigning ownership, and creating systems that work. Because if RevOps isn't unified, it's invisible. And if it's invisible, your team is flying blind. So what's next? Start by listening to the full conversation with Mason McMullin, and then ask yourself: is your RevOps operation a growth engine, or a black hole? The difference is in the playbook.