"Mass adoption of generative music will be via content creators" – Alex Mubert talks about how generative AI music platforms – like his own – will change music-making, and the concept of music itself

Ep 122: Alex Mubert, founder of the Mubert AI generative music platform talks to Editor Joe Sparrow about using AI to make music, the impact creative musical AI will have on rightsholders, and whether we will have to redefine what music itself is – in an era where infinitely-long pieces of music can be tailor-made for each listener. Most of us have come to terms with the fact that generating music with AI is now simply part of the music making landscape. Alex Mubert’s eponymous company was one of the early AI music platforms, and he has plenty of experience to lean on when answering our questions about how AI music will change things. He believes for instance, that mass adoption of generative music as a creative tool will be through video content creators – who may be keen to "co-create" music for their videos with an AI trained on their favourite artist – and he talks about how the integration of AI music into streaming platfroms could change how much money is paid out to human creators. Mubert: https://mubert.com RATM: https://www.youtube.com/watch?v=bWXazVhlyxQ Mustard: https://www.guinnessworldrecords.com/world-records/503372-most-mustard-bottle-drunk-in-30-seconds ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb