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Mar 7, 2012 24 min

Massaging Perception in an Internet Era

from The Breakfast Grille Hosted by BFM Media

Burson-Marsteller Asia-Pacific President & CEO Bob Pickard, discusses: - The biggest changes in the Asia-Pacific communications landscape since his 2011 interview; - Crisis communications - digital space - preparation levels; - Common crises - Management advisers - PR - operational improvement issues; - Natural disasters - crisis communications; - Lynas-type issues - preemptive fire-fighting; - His experience in public affairs; - Potential advice in Government-type issues - Erykah Badu - clothes that 'poke the eye' - cow's heads - etc; - National Feedlot - culpability on clients' part; - Global firm - racial - religious - cultural nuances; - How crisis communications is evolving in a digital age.

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Massaging Perception in an Internet Era

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