Massimiliano Merati: is there still poetry in the design business? | The future of the industry

Italian design veteran Massimiliano Merati joins host Fernando Mendez for an unfiltered conversation about the evolution of the design industry, from family heritage to global powerhouse. From his early days in Brianza district to pioneering the Asian market for brands like B&B Italia and Molteni, Max shares lessons on risk, reinvention, and keeping “a little poetry in business.”A masterclass in design strategy, culture, and passion, from someone who has lived it all.