Massimo Berta | Solve the Business Problem Before Adding AI | The Consulting Launch Method Podcast
from Tech Journeys Podcast Hosted by Vincent Uppelschoten
Massimo "Max" Berta is a senior account solution architect at Automat-it and spent seven years at AWS, where he supported healthcare and life science companies. He talks through his work with Phytoform, a crop genetics company using machine learning to grow a tomato without the spiky top leaves, which made it easier to transport. He also explains why AI conversations with research companies centre on raw GPU capacity and cost, while retail and marketing clients care about model access and compliance. His core message is that every tech problem starts as a business problem. If your analytics already give you poor visibility, adding AI agents on top only adds complexity, so start with the simplest tools and add technology once the business need is clear. This show is sponsored by The Consulting Launch Method, where I help experienced tech professionals build their own consulting business without spending years figuring out the business side. We've helped clients go from first idea to first clients in 90 days, and 6 figures within a year. To learn more connect with me on LinkedIn and message me: https://www.linkedin.com/in/vincentuppelschoten/ Or download the Tech Consulting Business Operating System here: https://windmillstartupcoaching.com/abc-infographic
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