EPISODE · Sep 30, 2025 · 46 MIN
Massive Business Scaling With 2.5 Kids & NO Bootstrapping
from Bringing Up Business · host Yumari Digital
Bri West, co-founder of Somerled, shares her massively successful intersection of business and parenting. Somerled has used market research and data analysis to design 700+ short term rentals that surpass the competition and maximize cash flow, with results that average 30-50% increase in revenue. Bri dives into her journey from long-term to short-term rental investments, the importance of asking for help, and the challenges of scaling a service-based business. They discuss financial management, pricing strategies, and the dynamics of working with a spouse. Bri also opens up about her plans for maternity leave and her dreams for her family and business.About Bri WestBri West is a co-owner of Somerled Designs with a strong background in marketing. From her experience in the marketing industry, she has the expertise to identify the right target audience and design tactics that will truly make an STR property shine.Throughout her career, Bri has spearheaded countless impactful marketing campaigns, resulting in significant revenue growth and increased brand visibility for various organizations. Her exceptional ability to analyze market trends, target specific audiences, and come up with innovative solutions consistently delivers exceptional results. Now, Bri brings her expertise to the STR world, treating each design project as an opportunity to drive a higher return on investment for STR investors.Bri is also an STR investor herself. Having purchased, set up, and managed over 10 successful STR properties, Bri understands the investor's point of view. At Somerled, she caters to these needs by focusing on efficient design for quick setup and cash flow, streamlined processes to accommodate busy investors, and smart furniture choices based on Bri's understanding of guest wear and tear. Her goal is to ensure that STR investors have a seamless and profitable experience at Somerled.Overall, Bri is results driven with a proven ability to design STR properties that stand out from their competition, attract more bookings, and generate more [email protected] us Fan MailSave 10% on Unique Golf Bags by OmnixUse code BUB on omnixgolfusa.com to save on the most unique golf bags and accessories.Record & Edit Your Podcast w/RiversideWe use Riverside! Get an online studio for high-quality recording & simplified editing.Get $20 for podcasting w/BuzzsproutStart your own show with Buzzsprout, the easiest software for hosting, promoting, & tracking.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show--------------------📢 Support & Get a Business Shoutout!https://www.buzzsprout.com/2426474/support🎙️ Learn more about this show: http://bringingupbusiness.com📲 Send us a DM: https://www.instagram.com/bub.podcast💬 Text us:https://www.buzzsprout.com/twilio/text_messages/2426474/open_sms☕️ Buy us a coffee: https://buymeacoffee.com/bubpodcast
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Bri West, co-founder of Somerled, shares her massively successful intersection of business and parenting. Somerled has used market research and data analysis to design 700+ short term rentals that surpass the competition and maximize cash flow, with results that average 30-50% increase in revenue. Bri dives into her journey from long-term to short-term rental investments, the importance of asking for help, and the challenges of scaling a service-based business. They discuss financial ma...
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Massive Business Scaling With 2.5 Kids & NO Bootstrapping
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