'Massive reinvention, huge success': The AFL’s COVID  "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse

After a $600m loan, standing down 85% of its staff and the competition set to restart on June 11, off-season audiences are up 50% for AFL Media as COVID forced new digital products for fans and fast-tracked a surge in women and younger audiences with more entertainment and lifestyle content. “We’re all working seven days a week but frankly we’re in great shape,” says ex-Network Ten exec and Mammamia MD, Kylie Rogers, now General Manager, Commercial, for the AFL. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.