Master B2B Storytelling in the Age of AI: Tools, Tips & Insights| Ft. Divya | GTM Expert

Storytelling is the heartbeat of product marketing — but in today’s AI-driven world, crafting impactful narratives is both an art and a science. In this episode of Behind the Brief, I sit down with Divya, a Senior GTM Marketing Manager at Compt, to explore:• How to define clear and compelling B2B messaging• The biggest misconceptions about storytelling in SaaS• How AI tools are reshaping content creation — for better or worse• Top marketing tools that save time and boost creativity• How Divya navigated her biggest messaging challenge — and what you can learn from it to improve your PMM skillsWhether you're a seasoned marketer or just starting out, you'll walk away with actionable insights to elevate your storytelling and create content that resonates. Get full access to The PMM Brief at pmmshruti.substack.com/subscribe