Master existing tools vs invest in new AI technology

from MarTech Podcast ™ // Marketing + Technology = Business Growth

AI adoption requires strategic evaluation of existing tools. Greg Kihlström, principal of The Agile Brand, shares expertise on implementing agile approaches to marketing technology operations. He recommends thoroughly understanding current martech capabilities before investing in new AI solutions, as many existing platforms are rapidly incorporating AI features that marketers may be underutilizing.  Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Jun 26, 2025

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Master your existing MarTech tools before investing in new AI technology with Greg Kihlström from The Agile Brand.

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Master existing tools vs invest in new AI technology

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This episode is 4 minutes long.

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This episode was published on June 26, 2025.

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