Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney

Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome communication expert Michael Dodd, a former journalist turned media trainer who specialises in helping people give great answers to tough questions.Michael shares his journey from being a political correspondent in Australia to training business leaders worldwide on effective communication. He reveals his expertise in asking "blowtorch on the belly" questions; those difficult inquiries that keep you up at night, and how proper preparation can transform anxiety into confidence.Drawing from decades of experience across six continents, Michael offers invaluable insights on handling challenging media situations, avoiding common communication pitfalls, and delivering truthful, impactful responses under pressure.Chapters00:00 - Introduction to Michael Dodd02:00 - What is a "blowtorch on the belly" question?07:02 - Preparing for tough questions in advance10:22 - Handling both positive and negative media14:24 - The virtue of simplicity in communication19:15 - The worst mistake in tough interviews26:35 - Only tell exact truths, never make up stories32:10 - Communication differences across cultures37:06 - Analysing Trump's communication style43:43 - How Mark Carney outsmarted Trump49:06 - Where to find Michael Dodd Key Insights- Don't repeat negative words used in questions- Practice real stories to reduce verbal fillers- Simplify complex topics into bite-sized chunks- Always tell exact truths, never fabricate stories- Prepare for both positive announcements and crisis situations- Media approaches vary across different countries and culturesConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on August 6, 2025.

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