Master Snapchat Ads

In this session from Commerce Roundtable San Diego 2025, dive into the future of ad performance with Ryan Kovach (Head of Media Strategy, Northbeam) and Gabe Piacentini (Business Development Lead, Snapchat) as they unpack the evolving world of digital measurement and platform innovation. Learn why outdated models like last-click attribution are falling short and how improved signal quality, smarter data, and creative offers are redefining success for modern brands. From cross-channel measurement to Snapchat’s latest innovations, Ryan and Gabe share actionable insights that help marketers uncover true performance. Perfect for growth leaders and advertisers looking to sharpen their media strategy, boost ROAS, and think beyond traditional attribution. ______ 00:00 Introduction to Measurement Challenges 00:52 Meet the Experts: Ryan and Gabe 01:26 Understanding Snapchat's Role in Advertising 02:30 Challenges and Misconceptions in Ad Measurement 06:53 Snapchat's Audience and Performance Insights 09:21 Effective Strategies for Ad Campaigns 22:53 The Importance of Signal and Measurement 26:07 Closing Thoughts and Future Directions ______ Follow Ryan Kovach at: LinkedIn: https://www.linkedin.com/in/ryankovach/ Follow Gabe Piacentini at: LinkedIn: https://www.linkedin.com/in/gabe-piacentini/ Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!