EPISODE · Jul 17, 2023 · 53 MIN
Master the Art of Business Narrative
Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This episode has special bonus content going deeper on this subject from RISE community members.
Embed this episode
NOW PLAYING
Master the Art of Business Narrative
0:00
53:12
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of The Marketing Companion?
This episode is 53 minutes long.
When was this The Marketing Companion episode published?
This episode was published on July 17, 2023.
Can I download this The Marketing Companion episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!