Master the Art of Business Narrative

Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This episode has special bonus content going deeper on this subject from RISE community members.

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How long is this episode of The Marketing Companion?

This episode is 53 minutes long.

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This episode was published on July 17, 2023.

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