EPISODE · May 12, 2020 · 7 MIN
Master the Number One Sales Secret and Become the Number One Provider: Follow Up made easy.
from Body Contouring Academy's Proven Profits Podcast
To grow and succeed in sales, you must embrace the art of follow up and become very skillful at it. In our previous episode, #021, we gave you the proven strategies you must use in building your follow up process. If you missed it, be sure to tune in so you have the foundation needed for this episode. We explained that most sales professionals have to work through some emotional barriers prior to developing the skill needed for follow up.Developing and implementing a Follow Up Process based on proven principles will be a game-changer for you. If you follow up right, and follow up on a consistent basis, you’ll win big. Since 64% of businesses admit they don’t have any organized way to nurture unsold patients, and if you do have a system, you’ll be sure to be a top tier body contouring provider. We’re going to make it easy for you to do that. Today we will provide you with the essential elements we use in our medical spa in designing our follow up systems - our Immediate Follow Up System and our Long Term Follow Up System AND we’ll unveil our 30 day Model of Follow Up so you can put it to use in your practice immediately. Let’s start with the immediate action you need to take. Your Immediate Follow Up System should include some form of follow up the day of the unsold Consultation...the same day of the visit. We use and recommend using an email because we want to include several elements in our communication and it tends to be too long for text. These are the elements you should include in your “same day” follow up. You can follow these as steps.Same Day Follow Up Communication ElementsExpress your gratitude to the patient for her time spent.This communication should feel personal. Make mention of the patient’s goals and concerns.You should summarize your recommendations for her primary concern and your recommendations for all of her concerns. This communication should contain another pitch about why you are the best choice. You should advise the patient of the next steps.End this communication with a call to action.Be sure to tell the patient before she leaves your office that you’ll be sending this email and describe briefly what it will contain.We recommend sending a short text message to the patient after you send the email. You could send a message like this.“Hi Christie, this is Shannon at Sculpt Away. I just sent an email your way. You may need to check your spam folder too. We’ll talk again Thursday. Beautiful wishes!” Do you notice how she took this opportunity to remind the patient of the next step? <span...
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What this episode covers
Kay and Shannon open their toolkit and dive into the details of their insanely successful Sales Follow Up Systems that you can put to use immediately and get your unsold aesthetic patients back in to buy.
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Master the Number One Sales Secret and Become the Number One Provider: Follow Up made easy.
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