Master your marketing and messaging, with Amanda McVey

This episode of the Escape Your Limits podcast is a branding and marketing special, with Amanda McVey of Upgrade Labs in partnership with ukactive and Sweat 2020. Sweat 2020 will reveal business tips and success stories – equally as applicable for start-ups and established brands alike – from entrepreneurs pioneering fitness in urban spaces around the world. Please join us on the 20th February at 85 Brick Lane, London E1 6QR to discover emerging opportunities in the ever-changing and challenging landscape of boutique fitness. For a special member rate on tickets, visit https://www2.ukactive.com/escape-fitness-sweat-2020   What is Sweat 2020? Sweat is an event held in London on the 20th of February attended by hundreds of influential entrepreneurs and operators from the health and fitness sector. If you've never been before then it's a great networking opportunity to discover new ideas and insights from thought leaders initiating the latest fitness trends, business strategies and success stories.   This year, the agenda will be centered around: Reinventing space and the importance of programming Reinvestment, sustainability and growth How to ensure tech can give operators the maximum return PLUS a special panel discussion on the baby boomer market hosted by Matthew Januszek and a select panel of guests, which will be recorded live and released as an episode of the Escape Your Limits podcast at a later date Take advantage of our specially negotiated member rate on tickets at https://www2.ukactive.com/escape-fitness-sweat-2020   Highlights Why it's important to target individuals on the leading edge in order to forge your own entrepreneurial path in any fitness sector. Seek to be above average and believe there's another way towards health than tradition. How your marketing message needs to change in order to suit an ageing demographic and appeal to a huge sector of the health and wellbeing What you can do to motivate clients and consumers to take action from your marketing, and how stories can inspire lifestyle change in anyone. Why the baby boomer market needs to be all about efficiency. They understand the benefits of fitness and recovery to longevity, but are busy with family, careers, and other responsibilities that take up time. How you can design programming to give members and clients transformative results through clever use of time that makes any time spent on looking after yourself more effective. What you can do to listen to customers and base marketing messages on exactly what you hear from who's walking through your door. Why consumer behaviour around purchasing can be more surprising than what you expect when you start out on your business journey. What tech platforms and outlets work for the ageing population interested in fitness, or the time-poor baby boomers that may not traditionally adopt social media and digital opportunities. How campaigns and PR work compare with organic growth in different sectors, and which you should concentrate on for brand awareness or conversions.