[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn

Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.Mentioned Resources:Demandbase: https://www.demandbase.com/6sense: https://6sense.com/Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658Timestamps Audio:00:47 - The importance of targeting in advertising01:59 - Creating a target persona in LinkedIn Ads03:33 - Location targeting options04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority10:13 - Skills and Experience targeting options11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue17:16 - Demographic targeting options19:15 - Interest and traits targeting22:47 - Custom Audiences section24:36 - Retargeting based on previous interactions25:47 - Website targeting: Visitors and new website actions26:52 - Third-party audiences to build lists28:15 - AB testing to plan out the campaignFound this episode helpful?Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.→ Apple Podcasts HERE→ Spotify HERE~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 Learn More:🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/For more engaging content, make sure to like, share, and subscribe!