Masterclass in Authenticity: How to Attract the Best Support System (with Fritz & Holly Heffinger)

Host Kris Saim welcomes his old friends, Fritz and Holly Heffinger, owners of Out Cold Marketing, for a conversation spanning two decades. Their friendship began just after Kris came out, making them "some of the first people that didn't know me from before" when he was pretending to be someone he wasn't. Kris shares that their immediate welcome, laid-back energy, and willingness to share their friends gave him a massive boost of confidence and created a community where he finally felt "at home". Fritz and Holly, who recently sold their successful business, share their life philosophy: lead with kindness and authenticity. They offer a masterclass in relationship building, urging listeners: Don't wallow in sadness—take control of your life and take steps to change what you don't like. This episode is a powerful reminder that true friendship endures, and all it takes is a simple text message to rekindle a meaningful bond.