Mastering AI Personalization with Customer Identity Data

AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks for implementing AI personalization with proper evaluation mechanisms. Show NotesConnect With:Joyce Gordon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.