Mastering AI Visibility: Wie Marketing-Manager aktuell ihren Job neu erfinden

from Content Performance Podcast · host Fabian Jaeckert und Benjamin O'Daniel

Welche Auswirkungen hat der Aufstieg der KI-Systeme auf den Marketingberuf? In unseren Beratungsprojekten sehen wir eine klare Entwicklung: Marketing-Manager*innen beginnen, sich neue Kompetenzen aufzubauen – und definieren ihre Rolle neu. Sie werden zu Koordinatorinnen für KI-Sichtbarkeit in ihrem Unternehmen. In unserem Podcast sprechen wir darüber, welche Muster wir in Unternehmen beobachten, welche Stolpersteine entstehen und wie Marketing-Teams sich Schritt für Schritt in Richtung AI Visibility weiterbilden. Wir sprechen hier von GEO – Generative Engine Optimization. Auch ähnliche Begriffe wie GAIO oder AEO werden derzeit viel genutzt. Sie alle beschreiben das neue Feld der KI-Optimierung. &#x1F4C8 Mehr Charts und Analysen zur Episode &#x1F393 GEO Academy &#x1F44B Fabian auf LinkedIn &#x1F44B Benjamin auf LinkedIn

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Mastering AI Visibility: Wie Marketing-Manager aktuell ihren Job neu erfinden

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