Mastering B2B Negotiations: Expert Insights with Draga Sfatsios and Lloyd Barrett

In episode S01E14 of "Master Negotiators Live," host JN Reyt welcomed guests Draga Sfatsios and Lloyd Barrett, both seasoned professionals in B2B sales and negotiation. They discussed the intricacies of B2B negotiations, sharing insights from their extensive experience. Draga, with a background in aerospace, defense, pharma, and energy sectors, emphasized the importance of genuine relationships in negotiations. Lloyd, a negotiation and strategy expert, delved into the science behind negotiation, underscoring the need for preparation and understanding of negotiation dynamics. MASTER NEGOTIATORS TACTICS In this segment, experts provide concrete advice on a range of topics, from managing everyday conflicts to mastering complex business negotiations. In this episode, the following scenarios were discussed: ▷ Negotiate the renewal of an annual service contract with a long-term client who is looking at the competition. ▷ Negotiate a joint venture between your company and a potential partner to collaborate on a new business opportunity. MASTER NEGOTIATORS Q&A This segment features seasoned negotiators answering real-world questions from Reddit. In this episode, the following questions were answered: ▷ Dealing with a Customer Who Refuses to Pay Invoices for 2 Months ▷ Negotiating Terms to Join a Podcast Network ▷ Efficiency vs. Relationship Building in Business Negotiations GUESTS ▷ https://www.linkedin.com/in/draga-sfetsios-94354066/ ▷ https://www.linkedin.com/in/lloydbarrett/ ABOUT "Master Negotiators Live" is a video podcast hosted by JN Reyt, where top negotiation experts from various industries come together to discuss and dissect the mechanics of effective negotiating. Each episode features live roleplay scenarios, expert insights, and answers to audience questions, providing listeners with practical tips and strategies to improve their negotiation skills in both professional and personal settings. LINKS Web: https://masternegotiators.live LinkedIn: https://www.linkedin.com/in/jnreyt Youtube: https://youtube.com/@jnreyt Podcast: https://pod.link/1699906279 Twitter: https://twitter.com/jnreyt Facebook: https://www.facebook.com/jnreyt