Mastering Brand Value and Identity: A Conversation with Branding Expert Andrew King

Unlock the secrets behind powerful branding with branding guru Andrew King, the innovative force behind PJ Smoothies and Strike, who joins us to dissect the anatomy of a brand that not only captures attention but also accrues value. Andrew offers a treasure trove of wisdom for those looking to elevate their company’s market presence. Whether you're at the forefront of a fledgling startup or driving an established enterprise, our conversation with Andrew is packed with real-world examples and actionable advice, showcasing the undeniable link between a fortified brand and its ability to command higher respect and value.As an expert in branding and positioning, I have learned a lot from this conversation. He explains in depth how to build your brand DNA and it’s not just about packaging.Learn how your brand impacts the whole company, its ethos, beliefs and values.WARNING – The sound quality is not as good as it could be. This was a recorded call without decent microphones, but it was worth listening to!Support the show