Mastering Communication for Innovative Leaders | Cindy Skalicky, Founder, On Point Communications, LLC

In this episode of The Brand Called You, Cindy Skalicky, founder of On Point Communications, discussed her unexpected journey from rhetorical theory studies to founding her communications firm. She highlighted the importance of executive communication skills, often neglected in corporate training, and identified three key areas: confidence, non-verbal communication, and storytelling. Cindy emphasized the power of storytelling, noting it is 22 times more effective than data. She also explained Aristotle's persuasive theory, balancing ethos, pathos, and logos. Cindy's forthcoming book, "Red Light, Green Light," focuses on mastering messaging in innovation and business, aiming to help leaders transition their audience from skepticism to action. 00:35- About Cindy Skalicky Cindy Skalicky is the founder of On Point Communications LLC, a communications consulting firm. She is a professional speaker and author, and her forthcoming book is titled "Red Light, Green Light: How to Master Your Message in Innovation and Business." She has experience training Fortune 500 leaders in science and technology.