Mastering Crisis Communication: How to Protect Identity and Trust with Sarah Henderson, Purely Public Relations

Send us Fan MailReputational challenges are no longer rare events; they’re an inevitable part of modern business. This episode unpacks what proactive PR readiness looks like and how leaders can communicate strategically before, during, and after a crisis. Sarah Henderson, founder and MD of Purely Public Relations, joins The Prepared Leader to unpack what effective crisis communications looks like before, during and after disruption. You’ll hear why PR is far more than a luxury, how trust and identity underpin resilient leadership, and get practical advice on building a crisis comms plan, keeping your communications team close, and maintaining honest messaging with staff and stakeholders. Plus, learn how the right preparation can help organisations grow through disruption.Connect with Helen Lipscombe: Website: Resilience Continuity | UKEnjoying the show? Follow, share, and leave a review to help more leaders build confidence before the crisis.Until next time, stay ready and stay resilient.