Mastering Customer Acquisition with Harsha Mokkarala

Harsha Mokkarala is the founder and CEO of ecue, a platform that uses AI-driven analytics to enhance executive decision-making. With a background in engineering and computer science, Harsha has extensive experience in scaling businesses and optimizing customer acquisition strategies. ### Show Notes [00:00] Introduction to Harsha Mokkarala and ecue [05:30] Harsha's early career and transition to entrepreneurship [12:45] The role of mentors in business success [20:00] Understanding customer acquisition costs [32:15] Calculating CAC accurately [45:00] Best practices for leveraging data in business [55:30] Live panel questions and audience insights   Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.