Mastering Digital Transformation: Insights on Change Management with Abbie Ross and Kathryn Roberts

Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation. In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects. They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. 💡 Ready to lead a transformation that truly works for your people and your business? Don’t miss their expert tips on bringing in external change management specialists for a smoother, more sustainable transformation journey. Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/