Mastering Engagement: Trade Show Strategies and Communication Insights with Anders Boulanger

Richard Walsh and Anders Boulanger explore the evolution of engagement, focusing on the role of technology and the decline of cold emails. Anders shares insights from his work at Engageify, emphasizing the importance of authentic communication and in-person interactions over remote work. They discuss strategies for effective icebreakers, memorable first impressions, and name recall. The episode delves into trade show engagement, including the trade show triangle and specialist roles. Anders highlights maintaining energy, communication training, and the SAVEU acronym for audience engagement. The conversation concludes with post-pandemic engagement importance and actionable advice for trade shows.