Mastering High Ticket Sales, Leadership & Effective Communication episode artwork

EPISODE · Oct 9, 2025 · 52 MIN

Mastering High Ticket Sales, Leadership & Effective Communication

from Impact Through Voice · host Lisa Hugo

Hey friends, have you ever felt that salespeople have a bad wrap and are just out to get your money?  In today's episode, I dive into a fascinating conversation with Geoff Ketterer, a veteran in high ticket sales who has generated millions in revenue and now runs a coaching business.  We discuss the evolution of sales techniques from the aggressive tactics of the '80s and '90s to the more consultative, question-based approach that Jeff advocates.  You'll learn about the importance of voice in communication, sales, and leadership, along with marketing strategies to grow your business.  Whether you're in sales, public speaking, or leadership, this episode offers valuable insights. Enjoy my chat with Geoff and discover how to build a scalable, profitable business while achieving the freedom you desire. Shownotes 00:00 Welcome to The Impact Through Voice Podcast 00:11 Introducing Jeff Ketra: High Ticket Sales Expert 03:05 The Evolution of Sales: From Aggression to Consultation 04:39 Understanding High Ticket Sales 07:02 The Sales Call Process: Discovery to Objections 10:36 The Importance of Self-Agency and Leadership in Sales 21:07 Coaching for Freedom: Building a Scalable Business 27:40 Google's 7-11-4 Rule and Its Impact on Sales 28:18 Challenges with Traditional Funnels and Webinars 32:07 The Hybrid Social Engine Strategy 37:23 The Role of AI in Sales and Marketing 41:11 The Importance of Personal Branding and Quality Content 48:27 Recommended Books for Sales and Leadership   Full shownotes can be found here: https://lisahugo.com/67 Visit our podcast page and subscribe so you don't miss any future episodes https://lisahugo.com/podcast        

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Mastering High Ticket Sales, Leadership & Effective Communication

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This episode was published on October 9, 2025.

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Hey friends, have you ever felt that salespeople have a bad wrap and are just out to get your money?  In today's episode, I dive into a fascinating conversation with Geoff Ketterer, a veteran in high ticket sales who has generated millions in...

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