Mastering Kickstarter for Product Launches

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand Builder at Launch and Scale, joins us to explain...TIMESTAMPS[00:03:40] Kickstarter: Crowdfunding for new product inventory.[00:07:06] Knockoffs are a real online threat.[00:12:49] Kickstarter helps launch and boost audience reach.[00:16:50] Storytelling justifies crowdfunding to existing customers.[00:19:43] Pre-launch: build audience for Kickstarter success.[00:23:33] Paid ads lead to qualified email list. VIP funnel.[00:27:36] Preparing for launch by herding customers.[00:33:41] Over communicate to avoid Kickstarter campaign errors.Show Linkslaunchandscale.coKickstarterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.