Mastering Logistics Sales: Soft Skills & Authenticity Matter Most with Holly Laboda

In this episode of the Beyond Fulfillment Podcast, host Dave Gulas sits down with Holly LaBoda, founder of Formula L, to explore actionable sales strategies and trends shaping the logistics and transportation industry in 2026. Designed for entrepreneurs, small business owners, and startup founders, this conversation delivers practical advice on standing out in crowded markets, building trust with customers, and leveraging authentic relationships to fuel business growth. Holly shares her journey—from leading Luminaries Consulting to founding Formula L—and discusses the importance of customer-centric selling, soft skills, and professional development. She dives into how AI is being used in logistics and sales, emphasizing the value of balancing technology with personal connection. You’ll also hear insights into current market optimism, innovations borrowed from software sales, and what new candidates entering logistics should focus on to succeed. If you’re looking for real stories, honest advice, and proven strategies from industry leaders, this episode will help you refine your approach and drive consistent growth. Discover why focusing on genuine customer value, mastering sales techniques, and adapting to market trends is crucial for entrepreneurial success in today’s evolving landscape. Connect with Holly: https://www.linkedin.com/in/hollylaboda/ #logistics #sales #ai #softskills #customerfirst