Mastering Market Downturns: Sales, Strategy & Soft Skills with Jeff Jones of Violand Management

In this lively episode of Blue Collar Nation, Larry and Eric sit down with Jeff Jones—Director of Sales & Marketing and business coach at Violand Management—to unpack how trade businesses in the disaster restoration, HVAC, plumbing, and janitorial industries can thrive in today’s slower market. Jeff shares his journey from family hardware stores to becoming VP of Everything Amazing, reveals why aggressive sales during downturns can lead to market dominance, and highlights essential future-forward skills: using AI, mastering financial KPIs, and building accountable, multi-generational teams. Plus, dive into Violand’s signature training events—Executive Summits, business planning workshops, and targeted manager development programs—to fuel long‑term growth.TITLE SPONSOR:Super Tech UniversityDramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.Click here for a discount: https://supertechu.com/register/podcastoffer/.Here is an entrepreneur's story you will relate to.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.