Mastering Market Research - Turning Insights into Impact

Mastering Market Research - Turning Insights into Impact | Between Two Pixels PodcastIn this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation.00:00 Introduction to Research Questions00:41 Welcome to Between Two Pixels02:06 Market Research Overview02:59 Key Areas of Market Research05:17 Philosophy and Approach to Market Research08:40 Practical Applications and Examples14:28 Understanding Customer Perception in Healthcare14:42 Researching New Markets and Value Propositions16:05 Insights from Focus Group Studies17:36 Adapting Marketing Strategies for Different Demographics21:11 Tools and Processes for Market Research25:35 Leveraging AI in Market Research27:11 The Importance of a Research-Driven CultureCONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels