BETWEEN TWO PIXELS

Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedIn, while lo‑fi typically performs well on social, often blending authenticity with strategic polish like lighting, microphones, and curated thumbnails. They warn against overproducing trends or missing trend windows due to approvals, emphasize experimentation and analytics, and suggest stripping back logos and heavy intro graphics to feel more organic. They share Aylo Health as an example of shifting from polished static graphics to vertical video featuring real providers and series content, improving engagement and follower growth by reducing on-screen graphics and leaning into relatable expertise.00:00 Lo-fi Feels Real00:38 Podcast Welcome01:11 Defining Lo-fi vs High02:47 Where Each Fits03:19 Choosing Style on Social04:44 Brand Transitions and Feeds06:37 Planning and Calendars07:50 Why Lo-fi Works09:09 Going More Organic11:35 Polishing Up with Series13:55 Best Use Cases and Mix16:35 Common Mistakes and Trends19:14 Platform Differences and Editing21:31 Client Example AO Health25:04 Provider Series Lessons28:27 Parting Advice and WrapWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with beneficiary stories. They emphasize that content must drive action, and that nonprofits should communicate repeatedly across formats—video, motion design, email, social, live events—since audiences absorb information differently. They note live events and major donors can drive most revenue, while digital discovery is harder because people aren’t actively shopping to donate. They highlight the value of influencer validation for younger audiences, recommend starting with a story framework (truth, problem, tension, solution, vision, invitation), and stress consistency, authenticity, and providing value beyond constant asks.00:00 Marketing Beyond Features00:38 Podcast Intro Nonprofit Focus01:38 Nonprofit Work Origins02:48 Why Nonprofits Need Marketing06:02 Nonprofit Versus For Profit07:49 Story Over Benefits09:19 Clarifying Messy Missions11:46 Impact Stories That Convert15:05 Think Feel Do Framework16:54 Channels And Audiences Next17:11 Reaching Younger Donors17:27 Why Live Events Win19:32 Major Donor Video Win21:05 Digital Funnel Challenges22:33 Influencers Build Trust24:39 Nonprofit Overhead Perception25:37 Story Framework Session29:55 Channel Strategy and Authenticity31:05 Video Empathy and Value32:24 Make Donors the Hero33:24 Wrap Up and TakeawaysWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience.00:00 Introduction and Trust in AI00:42 Welcome to the Podcast01:48 AI and Authenticity02:13 Defining Authenticity05:27 Importance of Authenticity for Brands07:10 Coca-Cola's AI Misstep11:43 Sports Illustrated Scandal13:02 Protecting Brand Authenticity16:54 Using Avatars for Internal Training17:43 Replacing Lost Footage with AI18:13 Perception of AI in Content Creation19:13 Authenticity vs. Perfection in Marketing20:21 The Role of Influencers in Brand Authenticity25:56 Legal Considerations for AI Content28:57 The Future of AI and Human Connection30:15 Evaluating AI Tools in Marketing34:15 Conclusion and Future Outlook

In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators.Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it.You’ll hear them break down:Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the directorWhere AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough”Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels:Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshootingSaving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voicesUsing AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the processFinally, Bryan and Josh dig into culture:How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraidIf you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords.00:00 Introduction to AI in Content Creation00:39 Welcome to Between Two Pixels Podcast01:04 The Buzz Around AI02:33 AI's Role in Content Creation and Marketing03:27 AI as an Enhancement Tool, Not a Replacement04:25 AI's Impact on Client Relationships08:31 AI in the Production Process17:57 Practical Use Cases of AI in Content Creation23:10 AI's Role in Solving Audio Issues24:05 The Art and Science of Content Creation with AI25:00 Challenges and Best Practices in Using AI Tools26:49 The Future of AI in Content Creation27:49 Adapting to AI in the Workplace28:32 The Importance of Innovation with AI30:22 Legislation and Ethical Considerations in AI33:17 Generational Perspectives on AI34:48 Encouraging AI Adoption in Company Culture40:01 Final Thoughts on AI in Content MarketingCONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Mastering Market Research - Turning Insights into Impact | Between Two Pixels PodcastIn this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation.00:00 Introduction to Research Questions00:41 Welcome to Between Two Pixels02:06 Market Research Overview02:59 Key Areas of Market Research05:17 Philosophy and Approach to Market Research08:40 Practical Applications and Examples14:28 Understanding Customer Perception in Healthcare14:42 Researching New Markets and Value Propositions16:05 Insights from Focus Group Studies17:36 Adapting Marketing Strategies for Different Demographics21:11 Tools and Processes for Market Research25:35 Leveraging AI in Market Research27:11 The Importance of a Research-Driven CultureCONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Building an Authentic American-Made Brand with Nathan Martin | Between Two Pixels PodcastIn this episode of the Between Two Pixels podcast, we sit down with Nathan Martin, the founder and CEO of Go Forth Goods. Nathan shares the origin story of his company, which began out of frustration with poorly made products, and his journey transitioning from marketing to creating high-quality leather goods. We discuss the importance of brand positioning, audience engagement, and maintaining core values while adapting to market changes. Nathan also talks about the challenges and strategies involved in growing a business without sacrificing quality or customer service. Tune in to learn about his approach to American-made craftsmanship, the significance of customer feedback, and the future aspirations for Go Forth Goods.00:00 Introduction and Importance of Adaptability00:39 Welcome to the Podcast01:14 Nathan Martin's Origin Story01:35 Starting Go Forth Goods02:17 Initial Product Development03:52 Testing the Market05:05 Building the Product Line08:07 Company Growth and Current State09:03 Brand Philosophy and Customer Engagement12:32 Community and Customer Feedback19:29 Future Vision and Challenges27:27 The Business Model of Go Forth Goods27:47 The Role of Storytelling in Marketing30:01 Future Trends in the Fashion Industry32:09 Challenges and Resilience During the Pandemic34:40 The Importance of Social Media38:01 Balancing Brand Storytelling and Product Features41:08 Exploring New Marketing Channels44:06 Working with External Agencies46:49 Metrics and Measuring Success51:11 Adapting to Market Changes53:41 Conclusion and Final ThoughtsWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Unlocking the Secrets of Brand Strategy at Zillow | Between Two Pixels PodcastIn this episode of the 'Between Two Pixels' podcast, Between Pixels Co-CEO Bryan Owen sits down with Dave Healing, the Senior Director of Brand at Zillow, to explore how brands can build meaningful connections with consumers. Healing shares his journey, insights from his career, and dives deep into how Zillow has evolved its brand strategy to remain a household name. Learn about the importance of storytelling, the integration of brand and content, and how Zillow maintains trust and engagement in a rapidly changing marketplace. Whether you're a marketing professional or just curious about brand dynamics, this episode offers invaluable takeaways. Tune in to discover how Zillow is making home a reality for more people every day.00:00 Introduction to the Podcast and Today's Topic01:19 Guest Introduction: Dave Healing from Zillow02:27 Dave Healing's Career Journey04:16 Understanding Zillow's Brand Strategy05:57 Zillow's Evolution and Consumer Engagement11:31 Transparency and Innovation at Zillow22:19 Marketing and Product Integration26:22 Effective Channels for Storytelling27:19 Optimizing the Search Process27:45 Introducing Sky Tour28:23 Engaging Through Owned Channels28:58 Social Media Strategy31:18 Measuring Success35:31 Agency Collaboration38:52 Fostering Creativity and Innovation42:12 The Role of Storytelling44:20 Social Content Strategy46:48 AI and Brand Authenticity48:06 Future of Brand-Consumer Relationships51:59 Concluding Thoughts on Brand Integration

In this episode of the Between Two Pixels podcast, we dive into the world of YouTube. Between Pixels founder Josh Peters, joins the conversation to share his journey on YouTube, the challenges of growing an audience today, and the importance of high-quality content. We discuss how brands can leverage YouTube and strategize around streams of content. We also cover topics like the different types of YouTube creators, effective brand strategies, and the intricacies of monetizing content. Tune in for expert advice on starting a YouTube channel, understanding the algorithm, and leveraging the platform for both personal and professional growth.00:00 Introduction 00:38 Welcome to Between Two Pixels Podcast01:05 Getting Started on YouTube02:53 Challenges and Strategies for YouTube Growth07:08 Types of YouTube Creators08:58 Brands and Influencers on YouTube15:03 Advice for New Creators and Brands17:46 Mastering YouTube Thumbnails and Keywords19:38 Understanding the YouTube Algorithm20:45 Audience Engagement Strategies22:09 The Role of Shorts and Posting Frequency27:28 Monetizing Your YouTube Channel31:45 Effective Content Creation and Podcasting35:41 Final Thoughts on YouTube Success

What's REALLY Working on Social Media in 2025?In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the potential TikTok ban, and why brands should diversify their social platforms to safeguard their audiences. Katie shares insights on how TikTok trends influence other platforms like Instagram and the rising role of AI in content creation and marketing. They also explore the balance between organic and paid content, the impact of visual and brand consistency, and the fine line between overproducing and maintaining authenticity. The episode wraps up with practical advice on content testing, analytics, and leveraging AI tools for efficiency in a dynamic social media landscape.00:00 Introduction to Organic and Paid Social Media Strategies00:39 Welcome to Between Two Pixels Podcast01:35 Current State of Social Media03:36 TikTok's Influence on Social Media Trends05:44 Organic vs Paid Content: Finding the Balance11:47 The Importance of Brand Voice in Social Media16:29 Balancing Production Quality and Authenticity19:29 The Role of Microphones in Content Creation19:48 The Evolution of Content Standards20:23 Testing and Analytics for Social Media24:21 The Impact of AI on Social Media31:22 Consistency and Authenticity in Branding35:28 Final Thoughts and Future TrendsWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

The SECRET to Successful Brand ActivationsIn this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memorable brand experiences. The conversation includes practical examples, common pitfalls to avoid, and emerging trends like virtual experiences and sustainability in brand activations. Tips on training brand ambassadors and working with agencies for activation marketing are also covered.00:00 Introduction to Effective Marketing Campaigns00:46 Welcome to Between Two Pixels Podcast01:07 Understanding Brand Activation Marketing01:34 Examples of Successful Brand Activations02:53 The Importance of Direct and Organic Marketing04:10 Planning and Strategy for Brand Activations07:05 Measuring the Impact of Brand Activations08:29 Common Pitfalls in Activation Marketing10:19 Training and Finding the Right Brand Ambassadors11:34 Trends in Activation Marketing13:51 Best Practices and Insider Tips15:37 Working with an Agency for Activation Marketing18:02 Exciting Activation Experiences19:09 Upcoming Activation Projects20:28 Conclusion and FarewellWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Mastering Marketing Strategies for Startups | Between Two Pixels PodcastIn this episode of 'Between Two Pixels', co-CEOs Josh and Bryan Owen dive deep into the world of marketing for startups. They discuss the necessity of having a flexible but concrete strategy, the importance of understanding your audience, and how their company, Between Pixels, has evolved to serve startups effectively. They also touch on the importance of brand identity, the challenges startups face, and the value of working with the right marketing partner. The conversation includes practical insights for startups to avoid common pitfalls and make the most of their marketing efforts.00:00 Introduction to Strategy and Startups00:38 Welcome to Between Two Pixels01:09 The Journey of Becoming Business Partners01:54 Marketing for Startups: Initial Thoughts06:32 Understanding Product Market Fit14:05 The Importance of Brand Identity18:09 Choosing the Right Agency Partner23:04 Building Trust in Business Relationships23:50 Common Startup Mistakes to Avoid24:28 Balancing Stubbornness and Open-Mindedness25:29 The Importance of Foundational Elements27:45 Adapting to Market Feedback33:51 Understanding Your Customer40:00 Working with Agencies as a Startup43:13 Conclusion and Final ThoughtsWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Maximizing Your Marketing Budget: How to Work Effectively with an AgencyJoin hosts Josh Peters and Jimmy Vann in this episode of the Between Two Pixels podcast, where they discuss the ins and outs of working with a marketing agency. Learn the importance of partnership, clear communication, trust, and strategic planning to achieve your marketing goals. Discover the nuances between working with contractors vs. agencies and gain insights on how to avoid scope increases, streamline feedback, and leverage your budget effectively. Ideal for anyone in a marketing or corporate communications role looking to optimize their agency collaboration for high-quality content creation.00:00 Introduction to Partnership Philosophy00:42 Meet the Hosts: Josh and Jimmy02:54 Jimmy's Background in Video Production09:02 Transitioning from Contractor to Agency10:48 Best Practices for Working with Agencies20:27 The Importance of Transparent Pricing20:52 Building Long-Term Client Relationships21:11 Managing Scope Increases Effectively22:48 Advice for Marketers on Hiring Agencies23:56 Understanding Client Needs and Goals25:14 Creative Solutions for Complex Industries36:55 Streamlining Feedback and Communication40:57 Final Thoughts and Best PracticesWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

The AI Revolution Transforming Creative Jobs Today & in The Future | Between Two Pixels PodcastIn this episode of Between Two Pixels, Bryan Owen and Josh Peters discuss the impact of AI on jobs, content production, and marketing. They explore how AI tools can improve efficiencies, from summarizing meeting notes to generating voiceovers and repairing audio. They also tackle the potential risks, such as creating a dependency on AI and ensuring the authenticity of content. Tune in to understand the evolving role of AI in the creative industry, the opportunities it brings, and how to adapt to the technological advancements in content and marketing.00:00 Introduction: Is AI Going to Replace Our Jobs?00:34 Welcome to Between Two Pixels Podcast01:18 Discussing AI in Content Production and Marketing02:24 Optimism vs. Pessimism Towards AI05:33 Leveraging AI for Content Planning and Production11:02 Generative AI and Voice Cloning12:53 AI in Video and Audio Repair17:31 AI Avatars and Upscaling21:42 AI as a Colleague in Marketing24:09 AI's Role in Content Creation25:21 The Future of Jobs in AI27:12 Adapting to New Job Markets29:16 The Evolution of Marketing Tools31:44 Personalization and AI in Marketing41:56 Challenges and Pitfalls of AI48:21 Final Thoughts on AI's Impact

In this episode of Between Two Pixels, Co-CEO of Between Pixels Josh Peters is joined by Katie Gillen, Director of Marketing Services, for an in-depth conversation on effective social media strategies. They cover the importance of authentic engagement, the evolution of social content, the difference between influencers and content creators, and best practices for managing brand crises. Katie also shares her journey from Sports Marketing to Digital Marketing, her experiences with Atlanta United, and insights on the pivotal role of video content. Tune in to learn how to navigate the ever-changing landscape of social media and create compelling content that resonates with your audience.00:00 Introduction to Social Media Engagement00:54 Meet Katie: From TV to Social Media01:10 Building a Social Media Strategy01:59 Katie's Journey with Atlanta United04:27 The Evolution of Social Media Content06:26 Creating Engaging Content08:41 Platform-Specific Strategies11:59 Managing Social Media Marketing13:52 Key Metrics and Analytics16:25 Balancing Engagement and Brand Safety20:02 Handling Brand Crises on Social Media21:41 Best Practices for Social Media26:34 Exploring Team Dynamics and Fun Activities27:01 Trends and Styles in Social Media27:11 The Art of Quick Cuts and Edits27:50 Second Screening Phenomenon28:58 Video Trends and Social Media Strategies30:23 Embracing Creativity in Social Media31:59 Reality TV and Social Media Similarities34:54 Shifting to Marketing-Focused Strategies35:36 Planning and Analyzing Social Media Content40:58 The Future of Social Media and Content Creation43:25 The Role of AI in Content Creation49:54 Concluding Thoughts on Social MediaWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

In this episode of 'Between Two Pixels,' we dive into the complexities of healthcare branding with our special guest Tim Reichert, Vice President of Marketing at Aylo Health. Tim shares insights from their journey re-branding from Eagles Landing Family Practice to Aylo Health, highlighting the challenges and strategies in making primary care appealing and unique. Learn about their research-driven approach, the importance of cohesive brand messaging, and the effective use of agency partnerships to navigate new markets. Join us for a detailed discussion on the evolution of a healthcare brand and how a consistent marketing strategy can set you apart in a competitive industry.00:00 Introduction to Content Creation Challenges00:34 Welcome to the Podcast00:54 Meet Tim01:18 The Evolution of Aylo Health's Branding01:43 Tim's Journey into Marketing03:29 Rebranding Challenges and Strategies10:20 Creating a Unique Patient Experience15:04 Collaborating with Agencies for Success18:04 The Decision to Rebrand and Its Execution22:32 Research and Focus Groups Insights27:31 Defining Brand Elements28:47 Building Marketing Assets29:18 Entering New Markets32:36 Teaser Campaigns and Market Warm-Up36:39 Strategic Messaging and Market Adaptation40:19 Agency Collaboration and Trust47:52 Choosing the Right Agency50:38 Keys to Marketing Success52:28 Conclusion and Future OutlookCONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels

Welcome to another episode of Between Two Pixels! In this episode, we dive into the art of Producing High-End Digital Ads on a Budget with a special focus on our series "Bad Healthcare," where we humorously explore some of the most outrageous healthcare experiences from real people.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.Find Out More at www.betweenpixels.com

In this episode, "Replacing College Textbooks with Video" we will dive deep into the future of ed tech and the innovative ways learning is evolving! In this episode, we chat with Phil Laney from Blended Teaching and discuss the exciting topic of replacing traditional college textbooks with video learning.Join us as we discuss how Blended Teaching and Between Pixels are transforming the educational landscape by engaging students with high-quality, visually appealing content. Discover how videos, crafted with clear messaging and delivered through intuitive web-based platforms are making learning more accessible, interactive, and effective.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.Find Out More at www.betweenpixels.com

In this episode, "A Better Approach for Creative Agency Pricing" we will dive deep into the challenges and pitfalls of hourly retainers in the creative industry. If you're running or working in a creative agency, this is a must-watch!In this video, we explore:The inherent issues with hourly retainers and how they can negatively impact both clients and agencies. Real-world examples which highlight the inefficiencies and lack of accountability often associated with hourly billing.Better alternatives to hourly retainers that foster trust, transparency, and efficiency.Strategies for implementing value-based pricing to enhance client satisfaction and agency performance. Join us as we share insights and practical tips to help your agency thrive by adopting more effective and accountable billing practices. Don't forget to like, comment, and subscribe for more valuable content!Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.Find Out More at www.betweenpixels.com

In this episode, we discuss the pros and cons of outsourcing content production. Outsourcing can be a great way to save time and resources, but it also comes with its own set of challenges. We'll explore the benefits of outsourcing, such as access to a larger talent pool and cost savings, as well as the potential drawbacks, like communication issues and quality control concerns. Whether you're considering outsourcing content production for your business or just curious about the topic, this video will provide valuable insights to help you make an informed decision.Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.Find Out More at www.betweenpixels.com

In this episode, Engage Your Audience with a Proven Storytelling Framework, we will dive deep into the art of storytelling and how you can use a proven framework to captivate and engage your audience. Whether you are a content creator, marketer, or business owner, mastering the art of storytelling is essential for building connections and driving results. Join us as we explore the key elements of a compelling story, how to structure your narrative for maximum impact, and practical tips for incorporating storytelling into your content strategy. Learn how to create emotional connections, hold your audience's attention, and leave a lasting impression with your storytelling skills. Don't miss out on this opportunity to elevate your storytelling game and stand out in a sea of content. Watch now and start engaging your audience like never before! Between Two Pixels is brought to you by Between Pixels, a video production, advertising, branding, and digital marketing agency. Between Pixels partners with brands to deliver powerful stories. BP creates story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. BP combines the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.Find Out More at www.betweenpixels.com00:00 - Introduction04:00 -The BP Story Framework09:48 - Solving Marketing Problems12:14 - Unpacking the Framework15:56 - Truths and Problems21:37 - Solutions28:39 - Non-Profits vs Corporate32:39 - Your Content could just be Noise40:34 - The Story Framework and Car Ads