EPISODE · Jan 30, 2026 · 41 MIN
Mastering Marketing Analytics Across Social, Search, and Web
from Deconstructing Data · host BDEX
Most marketers have access to more data than ever, yet still struggle to make sense of it.From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them.On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create meaningful insights, and build smarter campaigns.We’ll also break down how to align your tech stack to support a streamlined analytics strategy, without overcomplicating your process.Topics include:1. Social Analytics2. Google Analytics3. Website Data4. Tech StackThis conversation is for anyone ready to stop chasing vanity metrics and start building clarity into their marketing decisions.
What this episode covers
Most marketers have access to more data than ever, yet still struggle to make sense of it.From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them.On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create meaningful insights, and build smarter campaigns.We’ll also break down how to align your tech stack to support a streamlined analytics strategy, without overcomplicating your process.Topics include:1. Social Analytics2. Google Analytics3. Website Data4. Tech StackThis conversation is for anyone ready to stop chasing vanity metrics and start building clarity into their marketing decisions.
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Mastering Marketing Analytics Across Social, Search, and Web
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