Mastering Marketing in Real Estate: Lessons from Kristina Plank of Excel Homes

In this episode of Impact Stories, host Lisa Genovese sits down with Kristina Plank, Marketing Manager at Excel Homes, to explore her dynamic career in real estate and consumer marketing. From navigating the fast-paced real estate industry to spearheading transformative campaigns, Kristina’s journey highlights adaptability, creativity, and leadership.In this episode, we explore:💡 Kristina’s path from hospitality and tourism marketing to leading impactful strategies in the homebuilding industry.💡 How she navigates the challenges of the ever-evolving real estate market, including major disruptions like COVID-19.💡 Her bold approach to brand storytelling, including a highly successful anniversary campaign that redefined Excel Homes’ presence in the market.