Mastering Media Visibility, PR, and Authentic Storytelling

Power Up Your Life Podcast | Episode 69 | Mastering Media Visibility, PR, and Authentic Storytelling with Sarah Strackhouse 🌟 In this episode of Power Up Your Life, Kelly Resendez and Mandy McAllister sit down with Sarah Strackhouse, founder of Strackhouse Media, to talk about public relations, personal branding, and what it really takes to build visibility in today’s crowded media landscape. Drawing from her background in television news and entrepreneurship, Sarah shares practical advice on pitching yourself, repurposing content, staying authentic in the age of AI, and creating opportunities when the traditional path does not exist. In this episode, you’ll learn:🔹How Sarah transitioned from a career in television news to building her own media company🔹Why PR is about long-term visibility and credibility, not just one feature or interview🔹The biggest mistakes people make when they try to get media attention🔹How to repurpose one piece of content into multiple assets for better reach🔹Why authenticity matters more than ever in an AI-driven content world🔹How to think about work-life balance during different seasons of life and business🔹What to do when you feel stuck and need momentumFor anyone trying to build a brand, earn trust, and expand their reach, this episode offers a grounded look at how visibility actually works. Sarah’s perspective blends media expertise with real-world entrepreneurial experience, making this a valuable conversation for people who want to communicate more effectively and grow with intention. 🌱💫 If you are a business owner, entrepreneur, or creator looking to grow your audience and strengthen your message, this conversation is packed with actionable insights on how to show up with credibility and confidence. 🌐 To connect with Sarah:https://www.sarahstrackhouse.com/https://www.strackhousemedia.com/ 00:00 Meet Sarah Strackhouse01:07 From News to Founder02:10 PR Visibility Playbook03:28 Common Media Mistakes04:54 AI Versus Authenticity06:28 Identity and Balance08:51 Create Your Own Role10:10 Getting Unstuck Mentors12:10 Mentor Story Hard Call13:53 GoBundance Women Spotlight14:41 Systems for Mom Life16:04 PR First Steps19:35 Handling Negative PR21:53 Answering and Weaving23:29 Wrap Up and Connect25:59 Final Outro✅ If this content resonated with you, drop a like, comment, and share with your friends! For the latest PUYL Podcast episodes and more, subscribe @GoBundanceWomen 🚨 Ready to power up your business? Discover our new platform, Power Up Your Life Now: https://powerupyourlifenow.com 📌 And don’t forget to visit https://GoBundanceWomen.com #powerupyourlife #gobundance #podcast #womeninleadership #personalgrowth #womenempowerment #leadership #gobundancewomen #entrepreneurship #media #publicrelations #authenticity #authenticstorytelling