Mastering Metaphor

At the heart of TetraMap and its success is the use of nature as a metaphor. Aristotle said to master and use metaphor was a sign of genius. Metaphor is compelling and engaging to people of all types of intelligences, or as we start to define in a TetraMap way, people with preferences relating to different elements; earth, air, water and fire. The beauty of use of metaphor in TetraMap is that it is broadly applicable across very diverse teams and organisations, providing a way of unifying the disparate, and ordering the complex. Narrated by Andrew Melville, a long time friend of TetraMap and the editor of our book ‘ Develop People and Business the way Nature intended’. It's an 8 minute episode. Andrew has recently published his book - The Weave: The Surprising Unity in Difference. The Weave offers a bold new model and metaphor for navigating today’s complex world. It builds on the ancient and universal craft of weaving, to offer pathways in communication, engagement and facilitation. ” The Weave gives an insightful new meaning to the flow for strategy…it makes a brilliant and clear map for 21st C thinking, I will revisit the book many times.” Sir Robert (Bob) HarveyT TetraMap Book: Develop people and business the way nature intended. Brett and Brett. Website: www.tetramap.com Royalty free music: With permission from artist: Woah by Vincent Augustus Episode length: 9 minutes