Mastering Online Visibility: A Deep Dive into Google Ads and SEO Strategy

In this episode, digital marketing expert Vi Wickam shares insights from over 20 years of experience to help entrepreneurs navigate the ever-changing world of SEO and Google Ads. Vi explains why ranking #1 organically might not guarantee visibility and how ads now dominate Google’s first page. He discusses how integrating both SEO and paid ads can drive real results, and why focusing on creating valuable content is key. Vi also dives into engagement metrics, mobile usability, and leveraging AI while maintaining authenticity. Tune in for actionable strategies that will help you stop chasing algorithms and make Google work for your business. Thank you to our generous sponsors!True Fashionistas – SWFL’s largest designer resale store, where fashion meets sustainability.Golden Acorn Publishing (formerly O’Leary Publishing) – Empowering authors to tell their stories and publish with purpose.Reinvention Studio Lab – A creative hub for transformation, innovation, and bold new beginnings.Wizard of Ads - Online marketing that will have you at the top of the search. Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!