Mastering Paid Media with Muscle Nation | #345

In this episode of Add To Cart, we are joined by Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand.  Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.  Emilio gives us all his tips, plus the channels and formats he sees as essential for success.  He reveals the most important lever in his advertising arsenal and shares his predictions on the future of search.  Links from the episode:Muscle NationShopify Plus (sponsored)Signet (sponsored)Questions answered:What tools do you rely on to do your job? Can you give us an idea of the markets and spends that you are working across? If someone wants to set their career in paid media in ecommerce, what tips would you have for them to get started? This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.About your co-host: Emilio Murphy from Muscle NationEmilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like HiSmile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range.  Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.You can contact Emilio at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/<Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community