Mastering Personal Branding and Digital Marketing in Law Firms with Jay Berkowitz

from Her Success Story · host Ivy Slater

This week, Ivy Slater, host of Her Success Story, chats with her guest, Jay Berkowitz. The two talk about Jay's journey from working for iconic brands like McDonald's and Coca-Cola to building a leading internet marketing agency for lawyers, how Ten Golden Rules help law firms stand out in a crowded market, and practical ways attorneys (and professionals in any field) can use blogs. In this episode, we discuss: How Jay utilizes AI in business operations beyond marketing to streamline and improve his hiring process The actionable marketing tactics Jay recommends for legal (and non-legal) professionals When Jay shifted to heavy digital marketing Why building a network of peers is just as important as finding clients Ideal clients for Jay's agency, and what differentiates "good" clients Jay Berkowitz, Founder and CEO - Ten Golden Rules - Internet Marketing for Law Firms. Jay is a best-selling author, international keynote speaker, and award-winning digital marketing expert with over 25 years of experience. He has led marketing for major brands including Coca-Cola, Sprint, McDonald's, and AT&T, and served as a faculty member for the University of San Francisco's Internet Marketing Program. Jay is the CEO of Ten Golden Rules, a Boca Raton-based marketing agency specializing in law firms, and hosts the Ten Golden Rules of Internet Marketing podcast. A recognized thought leader, he has been featured in the Wall Street Journal, FOX Business, and major industry events including Inc. 500, PILMMA, and the Legal Marketing Association. Website: https://www.tengoldenrules.com/ Social Media Links: https://www.linkedin.com/in/jayberkowitz/ https://www.facebook.com/jay.berkowitz https://x.com/JayBerkowitz https://www.instagram.com/jayberkowitz/

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This episode was published on June 9, 2025.

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