Mastering PR in the AI Age

Most entrepreneurs are great at building a company but struggle to master public perception and get their unique story heard. In a world flooded with AI-generated content and diminishing returns from traditional advertising, mastering reputation management is no longer a luxury but a core business requirement.The solution lies in creating earned media opportunities, pivoting from old SEO methods to generative engine optimisation, and understanding what makes a story cut through the noise. Discover the powerful yet simple strategies small businesses can use to build visibility and ultimately grow their customer base.Host Larissa Feeney welcomes media heavyweight Garrett Harte, founder of Harte Media. Garrett served as the first employee and Editor in Chief at Newstalk for 15 years, helping turn a local startup into a national powerhouse. He now consults for business leaders on mastering storytelling and reputation management.THINGS WE SPOKE ABOUTGuiding principle to beat the competition.Three unexpected pieces of business advice.AI is fundamentally changing SEO advertising.Focus on the desired media headline.Why business owners avoid doing press releases.GUEST DETAILSGarrett Harte is a highly respected media strategist and the founder of Harte Media, a Dublin-based consultancy specialising in strategic communications and reputation management. With a career spanning over two decades in the Irish media landscape, Garrett is best known for his 15-year tenure at Newstalk, where he served as Editor-in-Chief and was the station's very first employee. Under his leadership, Newstalk transitioned from a local Dublin station to a major national broadcaster. Today, he uses his deep "insider" knowledge of the newsroom to help business leaders craft compelling stories and navigate high-stakes public relations.Company Website - www.hartemedia.ieSocial Media: www.linkedin.com/in/garrettharteABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTSKinore is an award winning and innovative online Chartered Accountancy service that takes away the worry and headache of running your own finance and related business services functions. Kinore’s services include:Accountancy ServicesAnnual Compliance & Year-EndOnline Bookkeeping ServicesVAT ReturnsPayroll ServicesManagement AccountingXero Conversion & TrainingCompany Secretarial ServicesCompany Formation IrelandCompany SecretarialVirtual OfficeBond for Non-EEA resident DirectorsRegistration Of Beneficial Ownershiphttps://kinore.com/ ABOUT YOUR HOSTThe host of this podcast is Larissa Feeney, CEO and Founder of Kinore, an award-winning online accountancy and business services firm based in Ireland. Lasissa’s journey is notable, starting in hospitality before transitioning to accounting, where she qualified as a Chartered Accountant. Driven by a vision to challenge traditional accountancy and leverage technology, Larissa founded Kinore in 2015, establishing Ireland's first online, remote-first Finance and Business Services company. Under her leadership, Kinore has received numerous accolades, and Larissa herself has been recognised with awards like 'Accountant of the Year'.QUOTES You need to find ways to tell your story in that independent third party media, because reputation isn't about what you say about yourself, it's what other people say about you. - Garrett Harte The idea you have today, Garrett, for your business, it'll be different in 12 months' time, so don't fall in love with it. -  Garrett Harte What's the one headline that you would like to see on the front page of Donegal Daily, the front page of Donegal Democrat, the front page of the business post. What would that headline be? - Garrett HarteKeywords: #EarnedMedia #ReputationManagement #BusinessGrowth #StartupLessons #DigitalStrategy