Mastering Pricing Strategies with Per Sjöfors | Josh Kosnick

from Spartan Leadership with Josh Kosnick · host Josh Kosnick

Send us Fan MailWelcome back to another episode of Spartan Leadership! In this episode, your host Josh Kosnick sits down with Per Sjöfors, also known as "The Price Whisperer," to delve deep into the intricacies of pricing strategies.Timestamps: 0:00 - Intro and the Psychological Struggle of Increasing Prices 0:18 - Incremental Price Increases and Testing New Strategies 0:39 - Evaluating Sales Volume and Margins 0:58 - Welcoming Per Sjöfors: Background and Expertise 1:33 - Per’s Journey and the Importance of Pricing in Business 2:25 - Developing a Pricing Process 3:13 - The Impact of Company Actions on Pricing 4:40 - Importance of Pricing Research 6:28 - Common Pricing Mistakes 8:12 - The 1% Challenge and Its Impact on Profit 10:14 - The Psychology of Pricing 12:21 - Real-World Pricing Examples 14:14 - Changing Positioning to Increase Prices 16:05 - The Importance of Profit for Business Sustainability 18:01 - Willingness to Pay and Pricing Research 21:33 - Good, Better, Best Pricing Strategy 24:02 - The Role of AI and Big Data in Pricing 28:00 - The Perception of Value in Service-Based Businesses 30:29 - Using OKRs to Align Company Vision and Pricing 34:34 - Final Advice for Struggling Businesses 36:17 - Resources and Books for Pricing Strategies 42:30 - Unpopular Beliefs and Final ThoughtsAbout Our Guest: Per Sjöfors is a globally recognized expert in pricing strategies and the founder of Sjöfors & Partners. Known as "The Price Whisperer," Per has dedicated his career to helping companies optimize their pricing and boost profitability. Originally from Sweden and now based in Los Angeles, Per brings a wealth of knowledge and unique insights into the world of pricing.Connect with Per Sjöfors:Website: sjoefors.comLinkedIn: Per SjöforsTwitter: @PriceWhispererDon't forget to like, subscribe, and leave a comment! Let us know what you found most valuable from this episode. Share this video with fellow entrepreneurs and business leaders who can benefit from these insights.Support the showCONNECT WITH ME HERE:FacebookInstagramLinkedInTwitterTikTokYouTubeSUBSCRIBE TO THE PODCAST HERE:Apple PodcastsSpotifyYouTube

What this episode covers

NOW PLAYING

0:00 47:58

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

#207 13 actionable pieces of mental health advice from six former podcast guests

Dec 12, 2025 ·53m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Spartan Leadership with Josh Kosnick?

This episode is 47 minutes long.

When was this Spartan Leadership with Josh Kosnick episode published?

This episode was published on July 9, 2024.

What is this episode about?

Can I download this Spartan Leadership with Josh Kosnick episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!